I must admit that I was quite amused by the Labour party’s latest offering on the party political broadcast front featuring Dave the Chameleon, a little blue lizard spoof of David Cameron that changes colour to match his political environment. It’s an amusing little political broadcast, but I can’t see how it’s going to do the Labour party any favours. Why? Well:

1. The Labour party are now very obviously running scared of Cameron, enough to devote an entire party political broadcast to villainize him.
2. The fact Labour’s message is entirely negative suggests to me that they’ve got nothing positive of their own to say.
3. Is Cameron’s ability to address and appeal to a broad range of the political spectrum a bad thing?
4. Is Portraying the Conservative party as a changing and evolving party a good move for the famously re-branded yet politically stagnant NEW Labour? I think not.

It smacks of a desperate attempt to slur the opposition while the present government is running scared and running out of ideas to redress the bollix they’ve made of the country thus far. And do we really need our tax pound notes spent on spoof websites, podcasts and mobile phone ring tones when the NHS is verging on chaos and the rest of the world has it’s eyes firmly fixed on Iran’s next move.
I look forward to seeing a positive Conservative broadcast, I beleive it’s entitled ‘Vote Blue - Go Green’. The Green party may not be too pleased, but Friends of the Earth seem mighty pleased that Cameron is bringing crucial environmental issues to the political forefront. Just as Labours pledges are falling by the wayside.

But what’s funniest of all, the spoof has already been parodied:

Meet TONY the Chameleon!